The Health Tech Crew #2 with Edgar Zacharjev: HIMSS 2023, marketing automation, and Chat GPT-4

42 min video

Dive into the dynamic world of healthcare, technology, and marketing with Edgar Zacharjev, VP. Marketing in Goliath Technology. From Goliath's booth with Google to insights on modern sales, marketing, and AI's future.

The discussion covers the dynamic intersection of healthcare, technology, and marketing. Edgar shares insights from Goliath's presence at HIMSS 2023, including their collaboration with Google.

He also provides guidance on navigating the selection of marketing and sales platforms, addressing the challenges faced by organizations in this process. The interview touches on the integration of marketing ops platforms with campaigns, shedding light on how these elements collaborate effectively.

Besides you’ll delve into the future of AI, learn potential risks, regulatory considerations and Edgar’s experience with Chat-GPT in marketing.